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Scout Leader and Hix Park Resident Punts Media Biz to Flip Burgers

EB - Elevation Burger sm

That looks good.

It looked so good to Den Leader for Cub Scout Pack 2 in Rye and Hix Park resident Daniel Magnus he quit the media business to flip burgers.

Not just any burger. Magnus has opened Elevation Burger, the nation’s first 100% USDA-certified organic hamburger chain serving 100% grass-fed, 100% free-range beef ground on-premises, at the Rye Ridge Shopping Center in Rye Brook. The Virginia-based company now boasts 20 locations and expects to open at least 100 by the end 2013. 

In addition to its organic beef, the restaurant also serves fresh-cut fries cooked in heart-healthy, 100% olive oil as well as hand-scooped milkshakes made with antibiotic- and hormone-free milk. The opening adds 40 new jobs to the local labor force. 

Daniel Magnus Food sm

“Our name is a reflection of our offerings and our standards. We’re elevating hamburgers and the environment in which we serve them to a whole new level,” said Magnus. 

He is a former publishing executive whose last position was as CEO of Metro New York. He has also held positions with Robb Report, Bloomberg, CondeNast and Time Inc.


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