Yogurt CEO From Rye Beach Avenue
((PHOTO: Rye's Kessner at a local store opening in Red Sox country.)
If you believe Adam Kessner of Rye Beach Avenue, the newest craze to hit frozen yogurt is self serve. That's right – get it yourself people. The Rye resident, who also seems to moonlight in real estate, has opened eight Swizzles Frozen Yogurt shops in New York, Connecticut and up in Red Sox country.
(PHOTO: Get it yourself…)
From a company announcement:
"Swizzles Frozen Yogurt has quickly become the largest Self-Serve Frozen Yogurt Chain in New England with the addition of shops in Winchester, Needham, Swampscott, MA, Greenwich, CT, in addition to Bronxville, NY. Swizzles Founder, Adam Kessner, 35, Rye, NY resident, and Frozen Yogurt fanatic, has provided New England with something that the rest of the country has been enjoying, self-serve, delicious, fat-free and low fat frozen yogurt. “Living in NY and seeing first-hand the popularity of self-serve frozen yogurt shops, I saw an opportunity in New England to fill this void. I have chosen specific towns within Southern Connecticut and the Boston, MA regions which offer spectacular communities filled with young families. This is the first time in history that the consumer has the ability to actually pull the the handle on the soft-serve machines. Everyone loves it. The self-serve concept also offers the consumer the ability to control their portion size."
